In this episode of Creative Alchemy, Sam Tannahill, a pioneer in the Pacific Northwest wine industry, shares his journey from a chance job at a wine shop to becoming a leader in sustainable winemaking and co-founding A to Z Wineworks. Sam reflects on his career milestones, the importance of building strong relationships with growers, and his commitment to community-driven business practices. He also opens up about his personal quest for balance, adventure, and new inspiration as he steps into the next chapter of his life.
True success is built on passion, relationships, and a commitment to values. Sam Tannahill’s journey reminds us that meaningful impact comes from leading with authenticity, fostering community, and continuously seeking new challenges—both in business and in life.
Sam shares how his passion for people, process, and sustainability shaped his career from working in a Los Angeles wine shop to co-founding A to Z Wineworks, Oregon’s largest winery. Along the way, he reflects on the challenges and triumphs of growing a business rooted in community and sustainability—from becoming the world’s first B Corp certified winery to redefining relationships with growers.
In this deeply personal conversation, Sam also discusses his transition beyond the wine world, his pursuit of endurance challenges, and his search for meaningful community in the next chapter of his life. Whether you’re an entrepreneur, a wine enthusiast, or someone passionate about sustainable business, this episode offers a rich blend of insights and inspiration.